BLOG: Vogue’s New Boss with Nepo Sass and Big Vision

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Meet Chloé Malle, Vogue’s newly appointed Head of Editorial Content (U.S.), effective immediately . She’s the first new face in 37 years to step into this role, long held by the fashion juggernaut Anna Wintour. Though the title “editor-in-chief” is officially retired, make no mistake—Chloé is Vogue’s new creative ringleader.

Her Vogue CV reads like an evolution in fashion fluency:

• 2011 – Vintage-minded freelance or social editor (weddings and society)—the era Vogue didn’t even know it needed
   
• 2016 to 2023 – Contributing Editor, overseeing features and special projects (and maybe plotting the big move).
   
• 2023 – Editor of Vogue.com, taking digital traffic skyrocketing, and slashing it double digits across key engagement metrics—hello, 14.5 million unique visitors a month.
   
• 2025 – The big switch: stepping into Anna’s shoes, but with way cooler jeans and sunglasses.
   

Let’s not dance around it—Chloé’s a “nepo baby.” Daughter of iconic actress Candice Bergen and French director Louis Malle. But don’t let that fool you into thinking she coasted in. She owns it—calling it motivation to work even harder.

Resistance to the notion, though? Not happening. She embraces it with grace, humor, and an edge of nepo-aware fire that says: “Yeah, I know who my parents are. Now watch me do something with it.”

Anna Wintour isn’t going anywhere—she’s still strutting the power suite as Condé Nast’s Global Editorial Director and Chief Content Officer. But now Chloé is the one steering Vogue U.S. day-to-day, reporting to Anna from “two doors down” .

Chloé’s platform isn’t what it once was—she’s rebranding Vogue for a TikTok-first world. Expect:

• A sharper digital narrative and less reliance on bulky monthly print issues.
   
• Content that feels like entertainment—snackable, opinionated, agile.
   
• Tight partnership with big-name brands + stronger social strategies to wrangle the modern reader .
   

Anna herself framed it best: Chloé balances Vogue’s long, singular tradition with the pulse of right now

This transition isn’t just generational—it's transformational. Chloé came up in the digital trenches of Vogue.com and the podcast mic of The Run-Through with Vogue. She’s millennial-runway ready, but with institutional grace. And she’s not trying to be Wintour 2.0—she’s bringing her own coat, cutting the sleeves, and tailoring it to this moment.

In a media landscape demanding attention-grabbing yet human content, Chloé is Vogue’s future. Sharp, digital-first, brand-savvy, and emotionally intelligent—she doesn’t just write stories, she creates them.

Anna Wintour made Vogue the fashion world’s cathedral. Chloé Malle is turning it into a vibrant stage—digital-first, culture-first, and more human than ever. With a touch of nepo sass, she’s not just succeeding. She’s redefining.

— Suzie